3D Catalogue Modelling for E-commerce | 3DVue
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3D catalogue modelling for your e-commerce site

You have no 3D models. That's our starting point. Send us your product references, photos, drawings, technical files. We create the models. You own them.

Book a meeting We'll tell you what we can do with your products.
3D modelling of an armchair — photorealistic rendering for e-commerce catalogue
Accepted formats
.OBJ .FBX .GLB .STL Photos Drawings
Our method

From raw shape to photorealistic rendering.

11 steps, one point of contact. We handle everything — you sign off at each key stage.

Step 1 / 11
01
Geometric base
We lay down the first polygons — the raw skeleton of the product. No detail yet, just the overall proportions.
Geometric base
General shape
Subdivision
UV mapping
Fabric — step 1
Fabric — step 2
Fabric — step 3
Lighting
Materials
Final render
Live configurator ✦
3D modelling — basic polygon mesh
3D modelling — building the general shape
3D modelling — subdivision and smoothing
3D modelling — UV mapping surface unwrapping
3D modelling — fabric simulation step 1
3D modelling — fabric simulation step 2
3D modelling — fabric simulation step 3
3D modelling — lighting setup
3D modelling — applying materials and textures
3D modelling — final photorealistic render
Interactive — try it
Deliverables

What you receive at the end of the project

3D model library — interactive catalogue viewer

A model library that belongs to you

All 3D files created are delivered to you in industry-standard formats. You can reuse them for marketing, print, other platforms — no dependency on 3DVue.

.GLB .OBJ .FBX Full ownership
Tolix A chair raw grey metal — photorealistic studio packshot

Optimised rendering, not a compromise

Each model is optimised for the web without sacrificing realism. Fast loading, photorealistic rendering, mobile compatibility and augmented reality guaranteed.

Photorealistic Fast loading AR ready
Materials & 3D Textures

Your customers choose their fabric, their colour,
their finish — and see the result in real time.

A 3D texture is an image applied to the surface of a 3D object to give it the appearance of a real material. In a product configurator, it lets your customers visualise every variant — colour, material, finish — before placing an order. We integrate your materials directly into your configurator. You don't have to do anything.

What is the difference between a colour, a texture and a 3D material?

A colour applies a uniform tint across the entire surface — it is the most basic level. Useful for simple products, but insufficient to render leather, velvet or wood.

A texture is a 2D image repeated across the surface of the 3D object. It can represent a fabric pattern, a wood grain, a knit weave. It is what gives the impression of a pattern on the surface.

A 3D material goes much further. It combines several layered textures — colour, relief, reflections, transparency — to recreate the exact physical properties of the real material. That is what your customers see spinning in real time in the configurator.

Colour, texture and material swatches — RAL and wood veneer for a 3D configurator

Fabric, RAL, wood, metal — each material is a separate file with its own optical properties.

How it works

How we apply your materials
to your 3D objects

Before applying a texture, the 3D model must be "unfolded" flat. That is the UV mapping step. Once done, every pixel of the texture knows exactly which part of the object it belongs on.

UV unwrapping of a 3D cube onto a brick map — texture application without distortion

UV mapping — "unfolding" the object flat

Imagine cutting and unfolding your 3D object like a cardboard box. You end up with a "flat map" of all its surfaces. That is what we call a UV map.

We then place the texture over this map. Each area of the texture corresponds to a precise area of the object. Result: the texture is applied without distortion or stretching, exactly where we want it.

Poor UV mapping creates visible distortions — the pattern stretches or compresses on certain faces. It is one of the most technical steps in modelling. Our 3D artists handle it entirely.

Preview of metallic materials on a sphere

Scale calibration — the detail that changes everything

A fabric texture applied at the wrong scale makes the result look unrealistic. Tiles that are 2 cm instead of 20 cm, and the entire credibility of the rendering collapses.

We calibrate every texture to the exact scale of your product. For a sports jersey, the weave must have the right grain. For a velvet sofa, the sheen must shift with the viewing angle.

It is this precision work that gives your products their realism — and that convinces the customer even before the item arrives.

Blender Shading interface — PBR nodes for a 3D configurator material

The shader — assembling the material layers

Each 3D material is built in software such as Blender through a node network. Each node controls one property of the material — its colour, its shininess, its relief, its metallic reflections.

What we call "shading" is the step where all these layers are combined to produce the final result. It is an artistic as much as a technical step — and it is what makes the difference between a flat render and one that looks like a real photograph.

PBR · Physically Based Rendering

The different layers
of a realistic 3D material

PBR (Physically Based Rendering) is the standard technique for creating photorealistic 3D materials. It simulates the way light actually interacts with surfaces. Each PBR material is made up of several stacked layers.

01
Albedo — base colour of 3D texture for product configurator

Albedo — the base colour

This is the "pure" colour of the material, without reflections or shadows. For navy blue fabric, it is the exact shade of the thread. It is the first layer, the one that gives your product its colour in the configurator.

02
Brick normal map — light simulation for realistic 3D render

Normal map — trompe-l'oeil relief

The normal map simulates relief on a flat surface. Without adding polygons, it tells the light how to bounce to create the illusion of bumps and grooves. A brick wall, a seam, a leather grain — all of this is created through normal mapping.

03
Roughness map — shininess level for 3D configurator texture

Roughness — gloss or matt?

The roughness map defines the shininess level zone by zone. White areas are matt, black areas are glossy. That is why polished leather looks different from nubuck leather, even with the same colour.

04
Metalness map — metallic reflections for 3D configurator texture

Metalness — metallic reflections

Metalness tells us whether the surface is metallic or not. A metal reflects the surrounding environment — that is why 18-carat yellow gold looks different from white gold or platinum. Same base colour, same metalness, but different roughness.

The material library — one material per product

We build your material library based on your products. Leather, fabric, velvet, wood, metal, ceramic, plastic, glass — each material is modelled with all its PBR layers and tested under different lighting conditions.

Once created, your library is reusable across all your models. Adding a new product? All your existing materials are immediately available for it.

3D material library — wood, fabric, metal, plastic, ceramic spheres for configurator

3DVue material library — fabric, leather, wood, metal, plastic, ceramic, glass. Each sphere is a complete PBR material.

In practice

What your customers see
in the configurator

Tolix table 3D configurator — material and colour selection in real time
Furniture — lacquered steel

Tolix table — 8 RAL colours in real time

Your customer selects a colour in the configurator. The model updates instantly — the lacquered paint reflects light differently for each shade. No additional photoshoot.

Hoodie 3D configurator — multicolour choice and brand marking
Textile — cotton knit

Hoodie — colour, size and branding

The fabric changes colour in real time. The weave grain remains visible in every shade — it is the normal map that maintains the relief. The branding appears at the exact position defined by your specifications.

How we integrate your materials

You send your textures.
We handle the rest.

No 3D files or technical skills required. Send us your materials in whatever format you have — we convert, calibrate and integrate them into your configurator.

01

Send your textures

Physical samples to scan, JPG/PNG files of your fabrics, RAL or Pantone colour codes, supplier references — we accept everything. We tell you exactly what we need after the first exchange.

JPG · PNG · TIFF RAL · Pantone · HEX codes Physical samples
02

Calibration and PBR build

We build each complete PBR material — albedo, normal map, roughness, metalness. We calibrate the pattern repeat to the exact scale of your product. We test under different lighting conditions to guarantee realism.

Full PBR build Product-scale calibration Multi-light testing
03

Direct integration into the configurator

Your materials are integrated into your configurator and immediately available to your customers. New colour mid-season? We add it within 24h without touching your site.

Immediately available Updates within 24h No changes to your site

Update your textures within 24h

Your collection is evolving? New colour, new fabric, new finish — we update your 3D materials without touching your configurator. Your customers see the changes immediately, with no delay and no photoshoot cost.

Book a meeting
Why

Why model your catalogue in 3D?

Finoptim wood-burning stove in burgundy and black — 3D model for e-commerce catalogue

Stop redoing photoshoots every collection

A photoshoot is expensive, time-consuming and has to be repeated for every new colour, fabric and reference. A 3D model covers all your variants without ever picking up a camera.

Zero photoshoot for new colours
Catalogue updates in a few hours
Cost per variant divided by 10
White fur armchair with wooden legs — photorealistic 3D modelling of furniture

Create prototypes without physical production

Testing a new colour, new fabric or new model no longer requires a physical prototype. The 3D model allows you to validate the rendering before any production — and to present it to customers from the design stage.

Visual validation before production
Client presentation without a physical prototype
Fewer launch errors
Want to go further?

3D modelling digitises your catalogue.
The configurator lets your customers customise and order.

If your catalogue has variants — colours, materials, components — the configurator page is made for you.

Discover the 3D configurator
FAQ

All your questions about 3D modelling and materials & textures for product configurators.

Book a meeting →
I only have photos of my product. Is that enough?+
Yes, in most cases. We need front, side and top shots to reconstruct the exact proportions. The more you send us, the more accurate the model will be. We tell you exactly what we need after the first exchange.
How long does it take to model a product?+
Between 3 and 10 days depending on the complexity of the product. A simple object (cushion, vase) takes less time than a piece of furniture with sculpted details. We give you a precise estimate after analysing your references.
Do the 3D models belong to us?+
Yes, absolutely. All files are handed over to you on delivery — GLB, OBJ, FBX — along with all texture files. You can use them on any platform, for marketing or print. No dependency on 3DVue.
What input file formats do you accept?+
We accept all common formats: SolidWorks, SketchUp, Blender, 3ds Max, Cinema 4D, OBJ, FBX, STL — as well as photos or technical drawings. If you have nothing, we start from scratch.
Are the models optimised for the web?+
That is our priority. A model that is too heavy slows your site and degrades the customer experience. We strike the right balance between photorealistic rendering and fast loading — compatible with mobile, tablet and augmented reality.
Can a whole catalogue be modelled?+
Yes. We work on a single product as well as on catalogues of several dozen references. The larger the volume, the more we can optimise the cost per model. Tell us about your catalogue at the first meeting.
What is the difference between a texture and a 3D material?+
A texture is a 2D image applied to a surface (like a photo of fabric). A 3D material is a set of layered textures — colour, relief, reflections, shininess — that simulates the real physical properties of the material. It is the 3D material that gives your configurator its realism.
Can I integrate my own fabrics and finishes?+
Yes, and it is even recommended. Send us your physical samples or image files — we convert them into 3D materials calibrated to the exact scale of your products. Your customers see your real materials, not approximations.
How long does it take to add a new material or colour?+
Between 24h and 72h depending on complexity. A solid colour on an existing material updates in a few hours. A new fabric with grain and relief simulation can take 2 to 3 days. We give you a precise estimate for each request.
Do textures work on mobile and in augmented reality?+
Yes. Every material is optimised for the web — texture files are compressed without visible quality loss. The rendering works equally well on iPhone, Android, tablet and desktop. Augmented reality uses exactly the same PBR materials.
What is PBR and why does it matter?+
PBR stands for Physically Based Rendering — the technique that simulates how light actually interacts with materials. A complete PBR material has a base colour (albedo), a shininess level (roughness), relief (normal map) and metallic properties (metalness). That is why leather and velvet in the same colour look completely different.
Let's get started

Send us your references.
We tell you what we can model.

Photos, drawings, technical files or a simple description — we start from whatever you have. In 30 minutes, we tell you what we can do and what it costs.

Response within 24h, no commitment
All source files belong to you
No 3D skills required on your end
12 brands supported from Montpellier