We gave Mary and the Captain a 3D configurator for 13 nautical bracelets, without producing a single sample
Mary and the Captain makes nautical bracelets in Cannes. 3DVue modeled the 13 models of the catalog in 3D and built an online configurator embedded on their Shopify store maryandthecaptain.fr, where each customer chooses her cord, whipping, and clasp finish before buying.
The 3DVue configurator, try it yourself
Choose a model, then change the cord, whipping, and clasp finish. The same configurator is embedded on maryandthecaptain.fr.
BN1 anchor
As many bracelets as there are combinations
13 models, each customizable in cord, whipping, and clasp finish (rose gold, ruthenium/anthracite, bronze, copper): making a physical sample for every combination just to photograph it wasn't realistic.
To sell online, Mary and the Captain needed every customer to be able to build her bracelet and see the result before buying, without waiting for a one-off production run.
One 3D model, several finishes
A configurator built for selling
The 13 models were modeled in 3D from the physical samples supplied by Mary and the Captain, then integrated into a configurator available directly on their site.
Cord
Choose the cord in real time, without producing the matching physical sample.
Whipping
Whipping finishes change directly on the 3D model of the bracelet.
Clasp
Rose gold, ruthenium/anthracite, bronze, or copper: every finish is visible before buying.
An online configurator, no one-off production
bracelet models modeled in 3D (BN1, BN2, BN3, New Ancre, Mini, Ultra Mini)
options customizable in real time: cord, whipping, clasp
clasp finishes available: rose gold, ruthenium/anthracite, bronze, copper
It's really AMAZING WORK! Thank you! I can't wait to offer the configurator to my customers!!!
Your questions about the Mary and the Captain case study.
A product with lots of variants?
Show us your references and options. In 30 minutes, we'll tell you what a 3D configurator would change on your site.