3DVue vs Hapticmedia: which 3D configurator should you choose?

Hapticmedia is a French studio based in Paris (Station F incubator) and Strasbourg, specialised in 3D configurators and augmented reality for major brands. Its public references include Longchamp, Baccarat, Guerlain and De Beers : luxury houses with enterprise-scale budgets and timelines.

3DVue is also a French studio, based in Montpellier, but positioned on a different segment: online retailers and SMBs who want a 3D configurator without a multi-month project.

Both studios share the same full-service model (modelling included, no self-service), which makes this comparison different from the one against a SaaS platform like Zakeke. Here, the real question is : which project scale matches your business?

Quick comparison

Hapticmedia data sourced from their official website (hapticmedia.com) as of 14/09/2026, unverifiable beyond what is publicly published.

Hapticmedia: who is it for?

Hapticmedia builds 3D configurators, digital twins and augmented reality experiences for established brands, mainly in luxury. Its public case studies (Longchamp, Baccarat, Guerlain, De Beers, Biscabois) cover leather goods, crystal, cosmetics and high-end furniture.

What Hapticmedia does well

• Complex material expertise. Crystal, leather, precious metals : materials that are hard to render faithfully, an area where Hapticmedia has demonstrated expertise with demanding luxury houses.
• Full service, like 3DVue. Modelling, integration, AR : everything is handled, no self-service to manage in-house.
• Wide CMS compatibility : Shopify, WooCommerce, PrestaShop, Salesforce Commerce Cloud and Magento are advertised as compatible.

The limits for an SMB

• 3 to 6 month lead time. A Hapticmedia project is designed over several months, which fits an enterprise decision cycle, not that of an online retailer who wants to launch a configurable product page this quarter.
• No public pricing. The mandatory personalised quote, with no entry-budget indication, makes comparison harder for a small structure that needs to decide quickly.
• Enterprise-oriented references. The published case studies involve houses with in-house teams dedicated to digital, not SMBs running their online store alone or in a small team.

3DVue: who is it for?

3DVue handles the same type of project (modelling, integration, AR) but in a format designed for online retailers and SMBs: a more focused catalogue, a lead time of days to weeks, and a clear quote from the first conversation.

What 3DVue does well

• Lead time compatible with an e-commerce cycle. 2 to 15 days for a product depending on complexity : enough to launch a configurable page mid-season, not next year.
• Estimate at the first call. A first 30-minute conversation is enough for a precise price range, with no lengthy sales process.
• You own your 3D files. All models created are delivered at project completion, reusable for other purposes (print, marketing, AR).
• Single point of contact after launch. New material, new colourway, theme update : same contact, who knows your project.

3DVue's limitations

• Not built for a multi-market project with hundreds of references and an in-house digital team. For that specific case, a player with a heavier project structure like Hapticmedia may make more sense.
• No self-service. Like Hapticmedia, 3DVue remains a managed service : if you are looking for a platform to activate on your own, neither fits, and you should look at Zakeke instead.

To see what it looks like in practice, we built a complete demo store with 22 configurable products (mugs, t-shirts, jerseys, roll-ups, bracelets…). Product pages, prices, integrated 3D configurator: exactly what a customer would see on your site. See the demo store →

Conclusion: which should you choose?

Choose Hapticmedia if: you are an established luxury brand, with an enterprise budget, complex materials to render, and a project horizon of several months.

Choose 3DVue if: you are an online retailer or SMB, you want to launch a configurator in days to weeks, and you want a clear quote with no lengthy sales process.

Both studios share the same full-service philosophy : it is the project scale, the timeline and the budget that make the real difference, not the way of working.

Frequently asked questions

Are both Hapticmedia and 3DVue French companies?

Yes. Hapticmedia is based in Paris (Station F incubator) and Strasbourg. 3DVue is based in Montpellier. The difference between the two is not nationality, it is the type of client targeted and the project format.

What is the average lead time for a Hapticmedia configurator?

Around 3 to 6 months according to their own documentation, depending on the number of products and complexity. At 3DVue, expect 2 to 15 days for a simple to moderate product, since projects target smaller catalogues and more direct support.

Is Hapticmedia suitable for SMBs?

Hapticmedia's public references are established luxury houses (Longchamp, Baccarat, Guerlain, De Beers). The process goes through a personalised quote with no public pricing, geared more towards enterprise budgets and timelines. For an SMB that needs speed and a tighter budget, 3DVue specifically targets that segment.

Which platforms do both solutions integrate with?

Hapticmedia advertises compatibility with Shopify, WooCommerce, PrestaShop, Salesforce and Magento. 3DVue integrates via a universal HTML Web Component, compatible with those same platforms and any CMS that accepts HTML, with no third-party module to install.

Who provides the 3D models, Hapticmedia or the client?

Both studios create the 3D models in-house : Hapticmedia from CAD files, photos or 3D scans when feasible, 3DVue from photos, plans or technical files. On this specific point, both work as a full service, unlike a self-service platform such as Zakeke.