3DVue vs Hapticmedia: which 3D configurator should you choose?

Hapticmedia is a French studio based in Paris (Station F incubator) and Strasbourg, specialized in 3D configurators and augmented reality for major brands. Its public references include Guerlain, Piaget, Baccarat, Longchamp, Chopard, De Beers and Louis Vuitton: luxury houses with enterprise-scale budgets and timelines.

3DVue offers two ways of working. The 3DVue software: you import your 3D files and build your configurator yourself, self-service. Custom 3DVue: our studio handles the whole project, from modeling to launch, for catalogs with no existing 3D files or that demand a very polished result.

These three options do not serve the same profiles. This comparison helps you identify which one matches your actual situation.

Quick comparison

Hapticmedia data sourced from their official website (hapticmedia.com), rechecked on 29/09/2026, unverifiable beyond what is publicly published.

Hapticmedia: who is it for?

Hapticmedia builds 3D configurators, digital twins and augmented reality experiences for established brands, mainly in luxury. Its public case studies (Guerlain, Piaget, Baccarat, Longchamp, Chopard, De Beers, Louis Vuitton) cover perfumery, jewelry, leather goods and crystal.

What Hapticmedia does well

• Complex material expertise. Crystal, leather, precious metals: materials that are hard to render faithfully, an area where Hapticmedia has demonstrated expertise with demanding luxury houses.
• Fully custom service. A dedicated project manager handles modeling, integration and AR: nothing to manage in-house.
• Wide CMS compatibility: any CMS with no plugin, including Shopify, WooCommerce, PrestaShop, Salesforce and Magento are advertised as compatible.

Hapticmedia's limitations

• 3 to 6 month lead time. A Hapticmedia project is designed over several months, according to their own FAQ, which fits an enterprise decision cycle, not that of an SMB that wants to launch a configurable product page this quarter.
• No public pricing. The mandatory personalized quote, with no entry-budget indication, makes comparison harder for a small structure that needs to decide quickly.
• No self-service. Everything goes through the Hapticmedia team: impossible to build or edit your own configurator once the project is launched.
• Enterprise-oriented references. The published case studies involve houses with in-house teams dedicated to digital, not SMBs running their online store alone or in a small team.

The 3DVue software: who is it for?

Unlike a fully custom service such as Hapticmedia, the 3DVue software is designed to be used on your own: you create an account, import your 3D files (glTF, GLB, FBX, OBJ, STL and 4 other formats), choose the materials and options for each part, then embed the configurator on your site. No project manager needed.

What the 3DVue software does well

• Public pricing, no commission. Free 14-day trial with no credit card, then a fixed subscription from €49 excl. VAT/month: no quote to request, no percentage taken on your sales.
• Augmented reality included. A toggle to activate, no extra plan to unlock.
• 319 ready-made materials, scenes and lighting pre-set, a thumbnail generated for each combination.
• AI Photo Studio included in paid plans: product photos generated from the 3D model, with its real materials, to dress up your product pages without a photo shoot.
• Universal integration. Direct link, iframe or widget: Shopify, WooCommerce, PrestaShop, WordPress, Wix or any site that accepts HTML.

The 3DVue software's limitations

• 3D files required. The software does not include modeling: if you do not have 3D files, custom 3DVue is the option to look at.
• No dedicated high-end material expertise. For crystal or precious-metal rendering at the level of a studio like Hapticmedia, more hands-on support may be needed.
• No customization by the end customer. No text, logo or number entered by the buyer: the software manages combinations of materials and options prepared in advance.

Custom 3DVue: who is it for?

Custom 3DVue is a studio that handles your project end to end: we model your products in 3D, fine-tune the scene and rendering by hand, embed the configurator on your site, launch it, and stay your point of contact for any update. Like Hapticmedia, modeling is part of the project, but on a format designed for SMBs.

What custom 3DVue does well

• Lead time compatible with an SMB cycle. 2 weeks to 2 months depending on catalog complexity: enough to launch a configurable page mid-season, not next year.
• Estimate at the first call. A first 30-minute conversation is enough for a precise price range, with no lengthy sales process.
• Single point of contact after launch. New material, new colorway, theme update: same contact, in touch with your project.
• You own your 3D files. All models created are delivered at project completion, reusable for other purposes (print, marketing, AR).

Custom 3DVue's limitations

• Higher entry budget than a subscription. From €5,000 excl. VAT, quote-based, like any full-service project.
• Not built for a multi-market project with hundreds of references and an in-house digital team. For that specific case, a player with a heavier project structure like Hapticmedia may make more sense.

To see what it looks like in practice, we built a complete demo store with 22 configurable products (mugs, t-shirts, jerseys, roll-ups, jewelry…). Product pages, prices, integrated 3D configurator: exactly what a customer would see on your site. See the demo store →

Conclusion: which should you choose?

Choose Hapticmedia if: you are an established luxury brand, with an enterprise budget, complex materials to render, and a project horizon of several months.

Choose the 3DVue software if: you have your 3D files, want to manage your configurator yourself, with public and fixed pricing, no commission on your sales, and a free 14-day trial to test it.

Choose custom 3DVue if: you are starting from scratch (no 3D files), want a polished result, have no developer available, and want a timeline of weeks rather than several months.

Hapticmedia and custom 3DVue share the same full-service philosophy: it is the project scale, timeline and budget that make the real difference. The 3DVue software is a different category altogether: it is a self-service tool, not a managed service.

Frequently asked questions